Care to know what your visitors do online? Social Links 3.0 kick ass GUI empowers operators to scrutinize their subscribers’ social interactions, demographics and behaviour. It’s all done with with stealthy software!
Xtract, thinktank behind this system, released the newest version of its flagship social intelligence solution, Social Links 3.0. Social Links 3.0 boasts a comprehensive GUI for operators to view and understand their subscribers’ social behaviour and exploit this intelligence for effective targeting of marketing and to support strategic business decisions. It’s like peeking into the motivations of your market
In a nutshell, social Links analyses social interactions, behaviour and demographic data that mobile operators and online companies have on their customers and members, to create accurate, automated consumer profiles. These profiles are used for effective and personalised marketing which is a necessity in today’s business environment.  Without such information, you can pretty much remain in the dark, forcing you to take a mass marketing scheme. This is highly inefficient use of resources if you’d ask me. But with Social Link, you know what your subscribers want- and how they reach it.

The marketers of Social Links claims that the system helps to tailor an effective Segmenting-Targeting-Positioning strategy to prevent churn, launch and cross-sell new products and acquire new customers. With the new dashboard style interface, in an easy and visual way, mobile operators will benefit the following:
• Understand and utilise social intelligence on subscriber groups to get more relevant support for strategic business decisions

• Find out how influential subscribers, the Alphas, differ from other subscribers and utilise that information for churn, cross-sell and up-sell campaigns

• Calculate the social monetary value of your subscribers to support the subscriber valuation with individual’s monetary influence on others

• Measure the actual effect of your viral marketing campaign including the viral effect

• Get social intelligence enabled insight on prepaid customers’ demographics for targeting them with more relevant offers

• View and predict churn and its viral effect – for taking action early to prevent churn before it actually happens.

The Social Links 3.0 graphical interface is easily customisable and offers vast possibilities for customer insight. The new version will be available for first customer deliveries at the end of March 2009.

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