I’ve noticed many webmaster friends using RSS scripts like CARP and RSS Equalizer to run live feed into sites. This quickly creates perpetually updated content- something search engines love. Human visitors appreciate this as well since there’s always something new to read.

Be wary though. If your site consists of nothing but RSS feed and adsense ads, you risk getting deindexed from google. I know at least two who dropped to pagerank zero when Google penalized them for polluting the index with MFAs (made for adsense) sites.

How many of you still use RSS Equalizer as the sole content source? If you are, change your tact. You may end off isolated from the rest of the search community!