Do you sell links on your website? Aha! I saw all of you nodding. Watch it. Google will lop off your heads. Well- maybe figuratively.

A major pagerank update is going on and scores of industry heavyweights have bled pagerank. Imagine- a PR10 site plummeting to PR4. The crime: selling links on the site.

Check out the latest victims

http://www.washingtonpost.com/ PR7 to PR5
http://www.forbes.com/ PR7 to PR5
http://www.suntimes.com/ PR7 to PR5
http://www.sfgate.com/ PR7 to PR5
http://www.statcounter.com/ PR10 to PR6
http://www.masternewmedia.org/ PR7 to PR4
http://www.autoblog.com/ PR6 to PR4
http://www.engadget.com/ PR7 to PR5
http://www.problogger.net/ PR6 to PR4
http://www.copyblogger.com/ PR6 to PR4
http://www.joystiq.com/ PR6 to PR4
http://www.tuaw.com/ PR6 to PR4
http://www.searchengineguide.com/ PR7 to PR4
http://www.searchenginejournal.com/ PR7 to PR4
http://www.johnchow.com/ PR6 to PR4
http://www.quickonlinetips.com/ PR6 to PR3
http://weblogtoolscollection.com/ PR6 to PR4
http://andybeard.eu/ PR5 to PR3
http://www.seroundtable.com/ PR7 to PR4
http://www.blogherald.com/ PR6 to PR4

Google issues a stern warning to webmasters: build quality content and links will follow. Forcing link growth is a no-no. If you buy and sell links, you’re going to get knocked off from your lofty pagerank perch. Your inbound traffic’s gonna belly up from there.

How many of you still dare sell links?

More of this at SearchEngineLand: http://searchengineland.com/071024-093938.php