Everyone knows how skewed alexa rankings are to favor webmaster/SEO sites. Problem is, most folks still refer to alexa rank as a valuation tool when you try selling ads. Got low rank? Then soreeeee. They’ll pay you a cents and dimes.

You can run a blog focused on worms and bees and enjoy 10,000 unique visitors a day- but if none of your visitors have the alexa toolbar installed- then your alexa rank looks pathetic. So you can’t sell ads.

I’ve found a better measure of traffic in the form of Quantcast. Sign up for a free account, plug in java code into your site and the service starts measuring the real amount of visitors to your site. Helpful stats, such as demographics, unique hits and all that jazz are then displayed on Quantcast’s pages for advertisers to admire.

Finally- you can charge top dollar for all that web traffic you command!