Fancy attracting the eye of that lass across the room? Then dab some of this magic potion on your neck and magic explodes! She’ll swoon and ask you out!

… or so the ad claims.

Androtics Direct manufactures some interesting vials of pheromone cologne that allegedly stimulates attraction between the genders. It works by acting on the VNO organ in the nose, a remnant of our apish past.

So does it work?

I actually bought a bottle of Instant Shine because it claims to be a mood lifter as well. Here’s how the blokes promote their strange magic:

Try Instant Shine.

Instant Shine adds a very real “shine” you and those around you can feel.

The short tagline on the bottle accurately reads: “Instant Shine. Confident and more brilliant than the rest.”

Based around a completely new pheromone, Instant Shine puts you in a great mood and makes you feel vibrant and confident.

A key to Instant Shine, when used in moderation,t gives you that kind of aloof confidence that’s so powerful and appealing, it just sucks other people in. The kind of confidence that doesn’t just make you feel good, but also allows you to better do as you please. The sense that you will succeed, regardless of real or imagined negativity around you. It really helps you to express yourself more freely.

What I can say is that the three days of using it was strangely devoid of headaches, roadrage and irritation at my lazy goldfish. So yeah- I believe it’s worked some voodoo on the emotions. My days were calm. Like being high on valium.

Can’t say what it does on the girls though. I’m surrounded by alpha male idiots in the office with no women in sight.