Panasonic launched a spanking new Lumix digital camera out - the FX500. This Lumix stands heads and shoulders above the older FX35 with the inclusion of a 3″ touch screen, 10.1 megapixel sensor and face recognition capability. There’s more. The Lumix FX500 brags a 5x optical zoom, a 16:9 aspect ratio and a 720p high definition video recording mode. The Panasonic Lumix FX500 will only be made available later this May,and sells for $399.95.

Hmm… at that price, I’d rather go for an SLR at $500!