Each time a new promising product is launched, especially those related to affiliate marketing, there rises a demand for unbiased reviews. It’s the case  with the hot new product, Google Profit Pump. But as everybody knows these days, mots ‘unbiased’ reviews are written by sellers, with the only goal to sell as many copies as possible, so you can’t really trust those reviews.

Yesterday I stumbled upon a website claiming to provide the information of scams promoted to affiliate marketers; the author explicitly states that most ebooks and courses out there are scams, except the three he is promoting himself. Sigh… where’s the honesty these days?

So I’m going for another tact  (which hopefully will be supported by other senior internet marketing reviewers) and act from the opposite; I actually bought Google Profit Pump among the first to see what it is, what it is not, and why it’s getting more and more ‘unbiased’ reviews.

Well, $67 is a bit strange price tag - usually ebooks of this kind sell for $97 (or $197, depending on the name of the ‘guru’ standing behind it). But it is justified considering the small size of it - there are just 39 PDF pages inside. (I could have told ‘40 pages’, or even ‘about 50′, but that would go against my principles).

There are 5 chapters giving the clearly laid-out set of instructions, from choosing a product to promoting it the right way (so that to make you some profit). This is interesting since last year we saw several over-hyped lengthy ebooks launched which deliberately confused newbie affiliate marketers. Either the authors pretended to have created kind of encyclopedias, meant to make a clutter on hard drives, or wordiness is something people like these days so passionately that are ready to pay for it.

It took me 20 minutes to finish reading, and because there are no irrelevant things in the chapters, I didn’t have to return to the start to refresh my understanding. In fact, it answered one of my most burning questions regarding SEO with articles, and I’ve already tested the discovered trick. (You might have heard that distributing articles pays off when it comes to SEO, but what I wondered before reading GPP was if more article directories mean more SEO exposure; glad I didn’t test my guessing earlier, or I would have lost several days and nights).

Now the unpleasant part of Google Profit Pump.

It doesn’t recommend using Adwords. I hear ‘gurus’ screaming and I see eggs being thrown at me, but that’s how it is. And I absolutely agree with the author that Adwords is NOT for newbies in affiliate marketing. This is the game where only Google is sure to win. Without sufficient (and vast) experience in PPC, tracking and conversion Adwords is probably the easiest way to leave yourself without lunch. GPP isn’t based on the basic online marketing principle called ‘money is in the list’. Again, I wholeheartedly approve of the authors choice of strategies. List building is time consuming, and you can’t efficiently manage it unless you know how to do that. Of course ‘gurus’ keep telling the opposite, but they have lists of 2,000,000+ subscribers which they feed with new promotions each and every day. They don’t reveal the fact that it took years to build such huge lists.

To finish this Google Profit Pump review, I must add that I’ve described the strategies inside GPP, as well as compared the ebook to some of its closest competitors. If you’re interested, then please look in my bio for more thoughts on this marketing course.